China's 'Soft Power' in Central Asia



Paul Goble, Eurasia Daily Monitor
From one perspective, China has enormous “soft power” in Central Asia, the ability, as Joseph Nye defined it (Bound to Lead: The Changing Nature of American Power, New York, 1990), “to persuade others to do what it wants without force or coercion.” It can and does present itself in the region as a non-European state without an imperial tradition—in contrast to the Russian Federation and the West. Moreover, it is capably presenting itself both as a counterweight to the influence of those countries in the region and as a rising power interested in promoting trade and development across Central Asia. Consequently, many young people in Central Asian countries want to hitch their fate to China rather than to anyone else, even though their elders retain from Soviet times a view of China as a threat to the region. Read More